All kids knows that some colors are better than others. No one wants the ucky-brown-green crayon that looks like a swamp creature’s backside when they are trying to color a rainbow.
As marketers, what does color mean to us and to the brands we strive to build and maintain?
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[...] designing a piece that is supposed to reflect the brand and culture of your organization (see this article for more on the importance of color in branding) only to have it returned looking completely [...]